HomeGlossary

Glossary

347 terms — plain-English definitions with formulas, examples, and links to free calculators.

A
A1CGeneral

Hemoglobin A1c (Glycated Hemoglobin)

A blood test that reflects average blood sugar levels over the past 2-3 months, used to diagnose and monitor diabetes and prediabetes.

AadhaarGeneral

Indian Biometric Identity Number

A unique 12-digit identity number issued by UIDAI to Indian residents, linked to biometric and demographic data. Used widely for identity verification, KYC, and government service delivery.

ABIGeneral

Ankle-Brachial Index

A ratio comparing blood pressure in the ankle to blood pressure in the arm, used as a simple non-invasive screening tool for peripheral artery disease.

ABNTax

Australian Business Number

An 11-digit identifier issued by the Australian Business Register to businesses and organisations, used for GST registration, invoicing, and dealings with government and other businesses.

Absolute ReturnInvestment

Absolute Return (Total Return)

The total percentage gain or loss on an investment over its entire holding period, without annualising it, unlike CAGR.

ABVGeneral

Alcohol By Volume

The standard measure of alcohol content in a beverage, expressed as the percentage of the total liquid volume that is pure ethanol.

AccelerationGeneral

Acceleration (Physics)

The rate of change of velocity with respect to time, calculated as a = (v_f − v_i) ÷ t, a vector quantity measured in meters per second squared.

Activation EnergyGeneral

Activation Energy (Ea)

The minimum amount of energy required for reactant molecules to collide successfully and transform into products in a chemical reaction.

Ad Viewability RateGeneral

Ad Viewability Rate

The percentage of served ad impressions that actually had the opportunity to be seen, per IAB/MRC viewability standards — a data-quality metric that filters out impressions that loaded but were never visible.

Advance TaxTax

Quarterly Advance Tax Payment

Income tax paid in quarterly instalments during the financial year itself, rather than as a lump sum at the end. Mandatory for taxpayers with a tax liability exceeding ₹10,000 in a year after accounting for TDS.

AISTax

Annual Information Statement

A comprehensive financial information statement launched by the Income Tax Department in 2021, showing all financial transactions reported against a taxpayer's PAN — including bank interest, dividends, mutual fund transactions, property purchases, and foreign remittances.

Alcohol UnitHealth

Standard Alcohol Unit

A standard measure of pure alcohol content, used to track drinking against public health guidelines regardless of the type or volume of drink.

Allele FrequencyGeneral

Allele Frequency

How common a specific version (allele) of a gene is across all gene copies in a population, expressed as p (dominant allele) and q (recessive allele), where p + q = 1.

AlphaInvestment

Excess Return over Benchmark

The excess return a fund or stock generates above its benchmark index, after adjusting for risk. Positive alpha means the fund manager added value; negative alpha means underperformance relative to a passive index.

AmortisationLoan & Credit

Loan Amortisation

The process of paying off a loan in regular instalments over time, where each payment covers interest first and then reduces the outstanding principal.

AnnuityInvestment

Annuity

A series of fixed, equal payments made at regular intervals — used in loan EMIs, SWPs, pension payouts, and retirement income planning.

AppreciationInvestment

Asset Appreciation

The increase in the market value of an asset over time, expressed as a percentage per annum or total percentage gain.

APRLoan & Credit

Annual Percentage Rate

The true annual cost of borrowing money, including the interest rate and all mandatory fees, expressed as a yearly percentage to enable accurate loan comparison.

ARAIEveryday

Automotive Research Association of India

India's premier automotive testing and certification body, responsible for certifying vehicle fuel efficiency (mileage), emissions, and safety standards before market launch.

ARRGeneral

Annual Recurring Revenue

The annualised value of a subscription business's recurring revenue — MRR multiplied by 12 — used by investors and finance teams to value SaaS companies and benchmark growth.

Asset AllocationGeneral

Portfolio Asset Allocation

The strategy of dividing investments across different asset classes — equity, debt, gold, real estate, and cash — to balance risk and return based on your goals, time horizon, and risk tolerance.

ATPGeneral

Adenosine Triphosphate

The primary energy-carrying molecule in living cells, produced mainly through cellular respiration and consumed to power nearly every biological process.

AUMInvestment

Assets Under Management

The total market value of all investments managed by a fund house or portfolio manager on behalf of clients. AUM is a key indicator of a mutual fund's size and investor confidence.

Avogadro's NumberGeneral

Avogadro's Number (Avogadro Constant)

The fixed constant 6.02214076 x 10^23, representing the number of elementary entities contained in exactly one mole of a substance.

B
BACGeneral

Blood Alcohol Content

The concentration of alcohol in the bloodstream, expressed as a percentage by weight (g/dL), used to assess intoxication level and determine legal driving limits.

Baker's PercentageGeneral

Baker's Percentage (Baker's Math)

A baking formula convention where flour weight is treated as 100% and every other ingredient's weight is expressed as a percentage of the flour weight, making recipes easy to scale and compare.

Balance TransferLoan & Credit

Loan Balance Transfer

Moving an existing loan from one lender to another to get a lower interest rate, better terms, or improved service. Most common for home loans — a 0.5% rate reduction on a large outstanding can save several lakhs in total interest.

Beam DeflectionGeneral

Beam Deflection (Structural Sag)

Beam deflection is the amount a beam bends or sags under load, calculated to ensure floors and structural members stay within safe, code-compliant limits.

BetaInvestment

Market Sensitivity Coefficient

A measure of how much a stock's price moves relative to the overall market. A beta of 1 means the stock moves in line with the market; above 1 means more volatile; below 1 means less volatile.

Bharat Series (BH)Everyday

Bharat Series Vehicle Registration Mark (India)

India's newer vehicle registration format for owners who move frequently between states, replacing the state-specific RTO code with a uniform, portable format.

BMIGeneral

Body Mass Index

A simple numerical measure of body fat based on height and weight, used to classify individuals as underweight, normal weight, overweight, or obese.

BMRGeneral

Basal Metabolic Rate

The number of calories your body burns at complete rest to maintain basic functions — breathing, circulation, cell repair — forming the baseline for all calorie and diet planning.

Board FootGeneral

Board Foot (Lumber Volume Unit)

A board foot is a unit of lumber volume equal to a piece of wood 12 inches long, 12 inches wide, and 1 inch thick, used to price and measure lumber in the US.

Body Fat PercentageHealth

Body Fat Percentage (BF%)

Body fat percentage is the proportion of your total body weight that is made up of fat tissue, as opposed to muscle, bone, and water.

Bonus IssueInvestment

Bonus Share Issue

Free additional shares given to existing shareholders in proportion to their current holding, funded from the company's reserves. A bonus issue increases the number of shares outstanding but does not change the company's total value — the share price adjusts proportionally.

Book ValueInvestment

Book Value per Share

The net asset value of a company per share, calculated as total assets minus total liabilities, divided by total shares outstanding. It represents what shareholders would receive if the company were liquidated at accounting values.

Break-Even PointGeneral

Break-Even Point

The level of sales at which total revenue equals total costs — neither profit nor loss. Every unit sold above break-even contributes pure profit.

BRIGeneral

Body Roundness Index

A body shape metric using waist circumference and height to estimate body roundness as a proxy for fat distribution, addressing a key limitation of BMI.

BTUGeneral

British Thermal Unit

A BTU is the amount of heat energy needed to raise the temperature of 1 pound of water by 1 degree Fahrenheit, used to rate the heating and cooling capacity of HVAC equipment.

Buffer SolutionGeneral

Buffer Solution

A solution containing a weak acid and its conjugate base (or a weak base and its conjugate acid) that resists large changes in pH when small amounts of acid or base are added.

Burn RateGeneral

Cash Burn Rate

The rate at which a company spends its cash reserves before generating positive cash flow — the key metric determining how many months a startup has left before it runs out of money.

C
CACGeneral

Customer Acquisition Cost

The total cost of acquiring a new customer, including all sales and marketing expenses — the foundational unit economics metric for any business.

CAC Payback PeriodGeneral

Customer Acquisition Cost Payback Period

The number of months a business needs to recover the cost of acquiring a customer through the gross margin that customer generates — a key SaaS efficiency and cash-flow metric.

CAGRInvestment

Compound Annual Growth Rate

The mean annual growth rate of an investment over a specified time period longer than one year, smoothing out volatility to show a steady rate of return.

Caloric DeficitHealth

Caloric Deficit (Calorie Deficit)

A caloric deficit occurs when you consume fewer calories than your body burns in a day, forcing it to use stored fat for energy and resulting in weight loss.

Cap RateInvestment

Capitalization Rate

A percentage that measures a rental property's annual return based on its net operating income relative to its purchase price or current market value, independent of financing.

Capital Gains TaxTax

Capital Gains Tax

Tax levied on the profit earned from selling a capital asset such as property, equity, or mutual funds. In India, the rate and method depend on how long the asset was held.

Carbon FootprintGeneral

Carbon Dioxide Equivalent Footprint

The total greenhouse gas emissions, expressed in CO2-equivalent units, caused directly or indirectly by an individual, activity, product, or organization.

Carrying CapacityGeneral

Environmental Carrying Capacity (K)

The maximum population size of a species that an environment can sustain indefinitely given available food, habitat, water, and other resources.

Centripetal ForceGeneral

Centripetal Force

The net force directed toward the center of a circular path that keeps an object moving along that curve, equal to mass times velocity squared divided by radius (F = mv²/r).

CFMGeneral

Cubic Feet per Minute

CFM measures the volume of air moved by a fan, blower, or HVAC system every minute, and is a key spec for sizing ventilation, range hoods, and air conditioning equipment.

CGSGeneral

Centimetre-Gram-Second System

An older metric unit system built on centimetres, grams, and seconds, predating SI, still used in physics, electromagnetism, and astrophysics contexts.

Check DigitGeneral

Check Digit (Identifier Validation)

A single digit at a fixed position in an identifier, calculated from the other digits with a defined formula, used to catch transcription errors.

Chi-Square TestGeneral

Pearson's Chi-Square Test

A statistical test that compares observed category counts against expected counts to determine whether a relationship between categorical variables (or a deviation from an expected distribution) is statistically real.

Chinese ZodiacGeneral

Sheng Xiao (12 Earthly Branch Animals)

A 12-year cycle assigning one of 12 animals to each birth year, combined with a 10-year element cycle and a Yin/Yang polarity based on odd or even years.

Cholesterol RatioGeneral

Total Cholesterol to HDL Ratio

Total cholesterol divided by HDL, condensing a lipid panel into a single number that's often more informative of cardiovascular risk than either value alone.

Churn RateGeneral

Customer Churn Rate

The percentage of customers who stop using a product or service within a given period — the inverse of retention rate and the primary metric for measuring customer loyalty.

Circle RateInvestment

Circle Rate (Ready Reckoner Rate / Guidance Value)

The minimum property value set by state governments for calculating stamp duty and registration charges. Also called guidance value or ready reckoner rate depending on the state.

Closing CostsLoan & Credit

Mortgage Settlement Fees and Charges

The fees, taxes, and prepaid items paid at the settlement of a US home purchase, separate from the down payment. Typically 2–5% of the home purchase price, covering lender fees, third-party services, and prepaid expenses.

CLVGeneral

Customer Lifetime Value

The total revenue a business can expect from a single customer account throughout their entire relationship — the primary metric for deciding how much to spend on customer acquisition and retention.

Cocktail DilutionGeneral

Cocktail Dilution

The increase in a cocktail's total volume, and corresponding decrease in ABV, caused by ice melt during stirring or shaking, typically adding 20-30% to the original spirit volume.

Coefficient of VariationGeneral

Coefficient of Variation (Relative Standard Deviation)

A standardized measure of dispersion calculated as the standard deviation divided by the mean, expressed as a percentage, useful for comparing variability across datasets with different units or scales.

Coffee-to-Water RatioGeneral

Coffee-to-Water Brewing Ratio

The proportion of coffee grounds to water used in brewing, expressed as 1:X, where a lower ratio number produces a stronger, more concentrated cup.

CollateralLoan & Credit

Loan Collateral / Security

An asset pledged by a borrower to a lender as security for a loan. If the borrower defaults, the lender has the legal right to seize and sell the collateral to recover the outstanding loan amount.

CommissionEveryday

Sales Commission

Payment calculated as a percentage of a sale or transaction value, used to compensate salespeople, agents, or brokers based on performance.

Compound InterestInvestment

Compound Interest

Interest calculated on both the initial principal and the accumulated interest from previous periods — making money grow exponentially over time.

Confidence IntervalGeneral

Confidence Interval Estimate

A range of values, calculated from sample data, that is likely to contain the true population parameter at a stated confidence level such as 90%, 95%, or 99%.

Conversion RateGeneral

Conversion Rate

The percentage of visitors or prospects who complete a desired action — purchase, sign-up, download, or enquiry — out of the total who were exposed to the opportunity.

CorpusInvestment

Investment Corpus

The total accumulated pool of money built through investments over time. The corpus is the end goal of an investment plan — for example, a retirement corpus is the total savings needed to sustain post-retirement expenses.

Correlation CoefficientGeneral

Pearson Correlation Coefficient (r)

A value between -1 and 1 (Pearson's r) that measures the strength and direction of a linear relationship between two variables.

CovarianceGeneral

Statistical Covariance

A measure of how two variables change together, where the sign indicates the direction of the relationship — positive means they move together, negative means they move oppositely.

CPAGeneral

Cost Per Acquisition

The total cost to acquire one customer or conversion — calculated by dividing total ad spend by the number of conversions (sales, sign-ups, downloads).

CPCGeneral

Cost Per Click

The amount an advertiser pays each time a user clicks on their ad — the dominant pricing model for search ads (Google Ads) and performance-based digital advertising.

CPEGeneral

Cost Per Engagement

The amount an advertiser pays each time a user actively engages with an ad — likes, shares, comments, clicks, or expansions — rather than simply viewing it.

CPLGeneral

Cost Per Lead

The average amount an advertiser spends to generate one qualified lead — a core efficiency metric for lead-generation campaigns in B2B and high-consideration B2C marketing.

CPMGeneral

Cost Per Mille (Cost Per Thousand Impressions)

The cost of 1,000 ad impressions — the standard pricing model for display advertising, video ads, and brand awareness campaigns where reach matters more than clicks.

CPVGeneral

Cost Per View

The amount an advertiser pays each time a viewer watches a video ad for a qualifying duration — the standard pricing model for YouTube TrueView and other video-ad platforms.

Credit CardLoan & Credit

Credit Card

A revolving credit facility that lets you spend up to a set limit and pay back monthly — interest-free within the grace period, but one of the most expensive forms of credit if balances carry over.

Credit ScoreLoan & Credit

CIBIL Credit Score

A three-digit number (300–900) that represents your creditworthiness based on your repayment history, credit utilisation, loan mix, and credit enquiries. A score above 750 is considered good in India.

CTCGeneral

Cost to Company

The total annual expenditure a company incurs for an employee — including salary, allowances, EPF contributions, gratuity provision, and other benefits. CTC is always higher than take-home salary.

CTRGeneral

Click-Through Rate

The percentage of people who click on a link, ad, or email out of the total who see it — a key measure of ad and content relevance.

Cubic YardGeneral

Cubic Yard (Volume Unit)

A cubic yard is a unit of volume equal to 27 cubic feet, commonly used in the US to measure and price bulk materials like concrete, mulch, and gravel.

CUSIP / ISINGeneral

Committee on Uniform Securities Identification Procedures Number / International Securities Identification Number

CUSIP is a 9-character US/Canada securities identifier and ISIN is its 12-character global superset, both validated with modified Luhn checksum algorithms.

Customer Retention RateGeneral

Customer Retention Rate

The percentage of existing customers a business keeps over a given period, excluding new customers acquired during that same period.

D
Debt PayoffLoan & Credit

Debt Elimination Strategy

A structured plan to eliminate multiple debts by choosing between the avalanche method (highest interest first, saves most money) or the snowball method (smallest balance first, builds momentum).

DensityGeneral

Density (Mass per Unit Volume)

A fundamental material property equal to an object's mass divided by its volume (ρ = m/V), describing how tightly matter is packed into a given space.

DepreciationGeneral

Asset Depreciation

The systematic reduction in the book value of a tangible asset over its useful life, reflecting wear and tear. Depreciation is a non-cash expense that reduces taxable profit and is added back in EBITDA calculations.

Destiny NumberGeneral

Destiny Number (Expression Number)

A numerology number calculated by summing the Pythagorean values of every letter in a person's full birth name, believed to represent their natural talents and life purpose.

DIMEGeneral

Debt, Income, Mortgage, Education (Life Insurance Method)

A framework for calculating life insurance coverage needs by summing four financial obligations: outstanding Debts, Income replacement (annual income × years needed), remaining Mortgage balance, and children's Education costs. Subtract liquid assets to find net coverage needed.

Dimensional AnalysisGeneral

Dimensional Analysis (Unit Factor Method)

A problem-solving technique that tracks the units in a calculation to convert between measurement systems and verify that equations are physically consistent.

Disposable EmailGeneral

Temporary / Throwaway Email Address

A short-lived or public email address created using services like Mailinator or Guerrilla Mail, used to bypass signup requirements without revealing a real inbox.

DiversificationInvestment

Portfolio Diversification

The practice of spreading investments across different asset classes, sectors, and geographies to reduce risk — the principle that you should not put all your eggs in one basket.

Dividend YieldInvestment

Annual Dividend Yield

The annual dividend paid by a company per share, expressed as a percentage of the current share price. A higher dividend yield indicates more income return relative to the share price.

DMSGeneral

Degrees, Minutes, Seconds

A traditional coordinate notation splitting an angular measurement into whole degrees, minutes, and seconds, still used in surveying, aviation, and nautical navigation.

Dough HydrationGeneral

Dough Hydration Percentage

The water-to-flour ratio in a dough recipe, expressed as a percentage of the flour weight, which determines how wet, sticky, and open-crumbed the finished bread or pizza will be.

Down PaymentLoan & Credit

Down Payment

The upfront cash amount paid toward a large purchase — such as a home or car — with the remainder financed through a loan. A higher down payment means a lower loan amount and less interest paid overall.

DRIGeneral

Dietary Reference Intake

A set of science-based nutrient intake reference values — including RDA, AI, and UL — used to plan and assess diets for healthy people by age and sex.

DTILoan & Credit

Debt-to-Income Ratio

The percentage of gross monthly income consumed by recurring debt payments, used by US mortgage lenders to evaluate a borrower's capacity to take on new debt. A back-end DTI below 36% is the conventional benchmark.

DUNS NumberGeneral

Data Universal Numbering System Number

A unique 9-digit identifier assigned by Dun & Bradstreet to businesses worldwide, widely required for US federal contracting and international trade credit checks.

E
E.164Everyday

E.164 International Phone Number Format

The international standard for phone numbers: a plus sign, country calling code, and national number, with no spaces, dashes, or parentheses.

EBITDAGeneral

Earnings Before Interest, Taxes, Depreciation and Amortisation

A measure of a company's core operating profitability before accounting for financing costs, tax obligations, and non-cash charges like depreciation and amortisation.

EEETax

Exempt-Exempt-Exempt

A tax status where the investment contribution, the interest/returns earned, and the maturity proceeds are all exempt from tax. PPF, EPF, and Sukanya Samriddhi Yojana are the main EEE instruments in India.

EINGeneral

US Employer Identification Number

A 9-digit number issued by the IRS to identify a business entity for tax purposes, functioning as the corporate equivalent of an individual's SSN.

ElectronegativityGeneral

Electronegativity (Pauling Scale)

A measure of an atom's ability to attract shared electrons toward itself in a chemical bond, most commonly expressed on the Pauling scale.

Elo RatingEveryday

Elo Rating System

A method for calculating the relative skill level of players in competitive games, where ratings rise or fall based on match outcomes weighted by the opponent's own rating.

ELSSInvestment

Equity Linked Savings Scheme

A type of mutual fund that invests primarily in equities and qualifies for a tax deduction of up to ₹1.5 lakh per year under Section 80C, with the shortest lock-in period of 3 years.

Emergency FundGeneral

Liquid Emergency Reserve

A readily accessible cash reserve covering 6–12 months of essential living expenses, kept aside to handle unexpected events like job loss, medical emergencies, or urgent repairs without touching long-term investments.

EMILoan & Credit

Equated Monthly Instalment

A fixed monthly payment that repays a loan over a set period, covering both the principal amount and the interest accrued.

EMI HolidayLoan & Credit

EMI Moratorium / EMI Holiday

A temporary pause on loan EMI payments granted by a lender for a fixed period, typically at the start of a loan or during financial hardship. Interest continues to accrue during the holiday and is added to the outstanding principal.

Empirical FormulaGeneral

Empirical Formula

The simplest whole-number ratio of atoms of each element present in a chemical compound, derived from experimental mass or percent composition data.

Engagement RateGeneral

Social Media Engagement Rate

The percentage of an audience that actively interacts with content through likes, comments, shares, or saves — a key measure of how well content resonates with its audience.

EPCGeneral

Earnings Per Click

The average commission an affiliate marketer earns per click sent to a merchant offer, typically expressed as earnings per 100 clicks.

EPFInvestment

Employee Provident Fund

A mandatory retirement savings scheme for salaried employees in India, where both the employee and employer contribute 12% of basic salary each month.

Equilibrium ConstantGeneral

Equilibrium Constant (Keq)

A numerical value that expresses the ratio of product concentrations to reactant concentrations at chemical equilibrium, indicating which side of a reaction is favored.

ERA (Earned Run Average)General

Earned Run Average

A baseball pitching statistic measuring earned runs allowed per nine innings pitched, standardizing performance while excluding runs caused by fielding errors.

Escape VelocityGeneral

Escape Velocity (Minimum Speed to Escape Gravity)

The minimum speed an object needs to break free of a gravitational field permanently without further propulsion, given by v = √(2GM/r).

EscrowLoan & Credit

Escrow Account for Property Tax and Insurance

A third-party account managed by a mortgage servicer that holds monthly deposits from the borrower to pay property taxes and homeowner's insurance on their behalf when due. Lenders require escrow accounts on most mortgages with less than 20% down payment.

ESITax

Employee State Insurance

A mandatory Indian social security scheme providing medical, sickness, and maternity benefits to employees earning below a wage threshold, funded by matching contributions from employer and employee.

Expense RatioInvestment

Annual Fund Expense Ratio

The annual fee charged by a mutual fund to cover management, operational, and distribution costs, expressed as a percentage of the fund's average AUM. Directly reduces your investment returns.

F
Fabric GSMEveryday

Grams per Square Metre

A measure of fabric weight and density expressed in grams per square metre, used to judge how thick, warm, or durable a textile is.

FDInvestment

Fixed Deposit

A bank deposit instrument that earns a fixed interest rate for a predetermined period, offering capital protection and guaranteed returns.

FFMIGeneral

Fat-Free Mass Index

A measure of lean muscle mass relative to height, useful for tracking muscle-building progress in a way BMI cannot, since BMI can't distinguish added muscle from added fat.

FOIRLoan & Credit

Fixed Obligation to Income Ratio

The percentage of your monthly income that goes toward existing loan EMIs and fixed financial obligations — used by banks to determine how much additional loan you can service.

Food Cost PercentageGeneral

Food Cost Percentage

A restaurant industry metric measuring what portion of a menu item's selling price goes toward its ingredient cost, typically targeted in the 28-35% range for profitability.

FootingGeneral

Foundation Footing

A footing is the widened base of a foundation that spreads a building's structural load over a larger area of soil to prevent excessive settling.

Form 16Tax

TDS Certificate from Employer

A TDS certificate issued by an employer to a salaried employee, summarising the salary paid and tax deducted at source during a financial year. It is the primary document needed to file an ITR for salaried individuals.

Form 26ASTax

Consolidated Annual Tax Credit Statement

A consolidated tax statement maintained by the Income Tax Department showing all TDS deducted, TCS collected, advance tax paid, and self-assessment tax paid for a taxpayer's PAN in a given financial year.

Free Cash FlowGeneral

Free Cash Flow (FCF)

The cash a business generates from operations after deducting capital expenditure. FCF represents the actual money available to pay dividends, reduce debt, buy back shares, or make acquisitions — the truest measure of financial health.

Free FallGeneral

Free Fall (Physics)

Motion where gravity is the only force acting on an object, with no air resistance or other forces, governed by constant gravitational acceleration.

Frequency & WavelengthGeneral

Wave Frequency and Wavelength

The relationship between how often a wave oscillates (frequency, in Hz) and the physical distance between its repeating points (wavelength), linked by the wave's speed: v = fλ.

FTP (Functional Threshold Power)General

Functional Threshold Power

The highest average power output, in watts, a cyclist can sustain for approximately one hour without fatiguing, commonly estimated from a 20-minute maximal test.

Fuel EfficiencyEveryday

Fuel Efficiency

The distance a vehicle travels per unit of fuel consumed. In India measured in km/l; higher values mean less fuel used per kilometre and lower running costs.

Future ValueGeneral

Future Value (FV)

The value of a current asset or investment at a specified date in the future, based on an assumed growth or interest rate.

G
Gas MarkGeneral

UK Gas Oven Temperature Scale

A numbered scale (¼ to 9) used on UK gas ovens to indicate temperature, printed on most British recipes instead of — or alongside — Celsius and Fahrenheit.

GC ContentGeneral

Guanine-Cytosine Content

The percentage of a DNA or RNA sequence made up of guanine (G) and cytosine (C) bases, a key indicator of the sequence's thermal stability.

Gestational Weight GainHealth

Gestational Weight Gain (GWG)

The total weight gained from conception to delivery during pregnancy. Recommended ranges are set by the IOM (2009) based on pre-pregnancy BMI and differ for singleton vs twin pregnancies.

Gibbs Free EnergyGeneral

Gibbs Free Energy (G)

A thermodynamic quantity that predicts whether a chemical reaction will occur spontaneously at constant temperature and pressure, based on changes in enthalpy and entropy.

Glycemic IndexGeneral

Glycemic Index (GI)

A 0–100 scale measuring how quickly a food raises blood sugar per gram of carbohydrate, relative to a reference food like pure glucose.

Glycemic LoadGeneral

Glycemic Load (GL)

Glycemic index adjusted for actual portion size, giving a more practical estimate of how a real serving of food affects blood sugar.

Golf Handicap IndexGeneral

Golf Handicap Index (World Handicap System)

A numeric measure of a golfer's potential playing ability, calculated from score differentials and used to level the playing field between golfers of different skill levels.

GoodwillGeneral

Intangible Business Goodwill

An intangible asset that arises when one company acquires another for more than the fair value of its net identifiable assets. Goodwill represents the premium paid for brand value, customer relationships, patents, and business reputation.

GPAGeneral

Grade Point Average

A standardised numerical measure of a student's academic performance, calculated as the credit-weighted average of grade points earned across all courses on a 4.0 scale (US) or 10-point CGPA scale (India).

GratuityGeneral

Gratuity

A lump-sum payment made by an employer to an employee as a token of gratitude for long service, payable on resignation, retirement, or death after completing 5 years of continuous service.

GSTTax

Goods and Services Tax

A comprehensive indirect tax levied on the supply of goods and services in India, replacing a complex web of central and state taxes with a unified structure.

GTINGeneral

Global Trade Item Number

The GS1 umbrella standard behind retail barcodes — including UPC-A, EAN-8, EAN-13, and GTIN-14 — each using the same checksum logic at a different digit length.

GuarantorLoan & Credit

Loan Guarantor

A third party who guarantees repayment of a loan if the primary borrower defaults. The guarantor is legally liable for the full outstanding amount and the default impacts their credit score as well as the borrower's.

H
Half-LifeGeneral

Half-Life (t1/2)

The time required for half of a given quantity of a radioactive isotope or reacting substance to decay or be consumed.

Hardy-Weinberg EquilibriumGeneral

Hardy-Weinberg Equilibrium

The principle that allele and genotype frequencies in a population remain constant across generations absent evolutionary forces, expressed as p² + 2pq + q² = 1.

HDLGeneral

High-Density Lipoprotein

The protective cholesterol type that helps remove excess cholesterol from the bloodstream, often called 'good' cholesterol, and measured directly on a standard lipid panel.

HeaderGeneral

Structural Header (Door/Window Beam)

A header is a horizontal structural member placed above a door or window opening to carry the load from above around the opening and into the framing on either side.

Heart Rate ZonesHealth

Exercise Heart Rate Training Zones

Ranges of heart rate, expressed as a percentage of your maximum heart rate, used to guide exercise intensity for different training goals like fat burning, endurance, or peak performance.

HELOCLoan & Credit

Home Equity Line of Credit

A revolving credit line secured by the equity in your home, letting you borrow, repay, and re-borrow up to a set limit during a draw period, similar to a credit card backed by your house.

HOMA-IRGeneral

Homeostatic Model Assessment of Insulin Resistance

A score estimating insulin resistance from fasting glucose and fasting insulin values, often flagging elevated risk years before blood glucose itself becomes abnormal.

HRATax

House Rent Allowance

A salary component paid by employers to help employees meet rental expenses. The amount exempt from income tax is determined by a specific formula under the Income Tax Act.

I
IBANGeneral

International Bank Account Number

A standardised international numbering system for identifying bank accounts globally, used to facilitate cross-border payments across participating countries.

IDCWInvestment

Income Distribution cum Capital Withdrawal

The renamed 'Dividend' option in mutual funds, as mandated by SEBI in 2021. Under IDCW, the fund distributes a portion of its profits or capital to unitholders at intervals, reducing the NAV by an equivalent amount.

Ideal Body WeightHealth

Ideal Body Weight (IBW)

Ideal body weight is an estimated target weight based on height and sex, originally developed for medical dosing purposes and now commonly used as a general health reference.

IDRLoan & Credit

Income-Driven Repayment

A category of US federal student loan repayment plans that set monthly payments as a percentage of discretionary income rather than the loan balance. Remaining balance is forgiven after 10–25 years depending on the plan.

IFSCGeneral

Indian Financial System Code

An 11-character alphanumeric code that uniquely identifies every bank branch in India's electronic payment network, required for NEFT, RTGS, and IMPS transfers.

IIFYMGeneral

If It Fits Your Macros

A flexible dieting approach where any food is allowed as long as it fits your daily macronutrient targets, rather than following a fixed list of allowed or forbidden foods.

IMEIEveryday

International Mobile Equipment Identity

The 15-digit number that uniquely identifies a mobile device, ending in a Luhn check digit, used to track, block, or verify phones.

Implied ProbabilityGeneral

Implied Probability (Betting Odds)

The probability of an outcome mathematically derived from betting odds, revealing what likelihood a bookmaker's odds represent regardless of the odds format used.

ImpulseGeneral

Impulse (Mechanical)

The product of the force applied to an object and the time interval over which it acts (J = FΔt), equal to the resulting change in the object's momentum.

Index FundInvestment

Passive Market-Tracking Fund

A mutual fund or ETF that passively replicates the composition of a market index (like Nifty 50 or Sensex), holding the same stocks in the same proportions, aiming to match — not beat — the index's returns.

IndexationTax

Cost Inflation Index Adjustment

A method of adjusting the purchase price of an asset for inflation using the Cost Inflation Index (CII) before computing capital gains tax, reducing the taxable gain on long-term assets.

InflationGeneral

Consumer Price Inflation

The rate at which the general price level of goods and services rises over time, eroding purchasing power. Measured in India primarily through the Consumer Price Index (CPI).

Interquartile RangeGeneral

Interquartile Range (IQR)

The range between the first quartile (Q1) and third quartile (Q3) of a dataset, representing the middle 50% of values and commonly used to detect outliers.

IOM GuidelinesHealth

Institute of Medicine Gestational Weight Gain Guidelines (2009)

The 2009 recommendations by the US Institute of Medicine (now National Academy of Medicine) specifying healthy gestational weight gain ranges by pre-pregnancy BMI category.

IRRInvestment

Internal Rate of Return

The discount rate at which the net present value of all cash flows from an investment equals zero — effectively the annualised rate of return expected from the project.

ISATax

Individual Savings Account

A tax-free wrapper for UK savings and investments, letting residents shield up to £20,000 a year in contributions from Income Tax and Capital Gains Tax.

ITRTax

Income Tax Return

The annual declaration filed with the Income Tax Department of India reporting your income, deductions, and taxes paid for a financial year. Different ITR forms apply to different types of taxpayers.

IUGRHealth

Intrauterine Growth Restriction

A condition where the foetus does not grow at the expected rate inside the womb, typically defined as estimated foetal weight below the 10th percentile for gestational age. Associated with placental insufficiency and maternal undernutrition.

L
LDLGeneral

Low-Density Lipoprotein

The cholesterol-carrying lipoprotein most directly linked to arterial plaque buildup, often called 'bad' cholesterol, commonly calculated using the Friedewald formula.

Lean Body MassHealth

Lean Body Mass (LBM)

Lean body mass is the weight of your body minus all the fat you carry, including muscle, bone, organs, and water.

Life Path NumberGeneral

Numerology Life Path Number

A core numerology number derived by reducing the digits of a person's full date of birth, believed to represent their overall life direction and core personality tendencies.

LiquidityGeneral

Asset Liquidity

The ease and speed with which an asset can be converted into cash without significantly affecting its price. Cash is perfectly liquid; real estate is highly illiquid. Liquidity is a critical dimension of any investment decision.

Load-BearingGeneral

Load-Bearing Wall or Structure

A load-bearing element is a wall, beam, or column that carries the structural weight of a building above it, transferring that load down to the foundation.

LTCGTax

Long Term Capital Gains

Profit earned on selling a capital asset held for more than a specified period. Taxed at concessional rates in India — 12.5% on equity (above ₹1.25 lakh) and 12.5% on debt/real estate with indexation.

LTVLoan & Credit

Loan-to-Value Ratio

The ratio of a loan amount to the appraised value of the asset being purchased, expressed as a percentage. Lenders use LTV to assess lending risk.

LTV:CAC RatioGeneral

Lifetime Value to Customer Acquisition Cost Ratio

A key SaaS and e-commerce metric comparing the total revenue a customer generates over their lifetime against the cost to acquire them — a ratio of 3:1 or higher signals a healthy business.

Lump Sum InvestmentInvestment

Lump Sum Investment (as opposed to SIP)

A one-time investment of a large amount into a mutual fund or other instrument, made in full at once rather than spread across regular instalments like a SIP.

M
MacronutrientsGeneral

Protein, Carbohydrates, and Fats

The three primary nutrients the body needs in large amounts for energy and function — protein (4 kcal/g), carbohydrates (4 kcal/g), and fats (9 kcal/g) — tracked as 'macros' in nutrition planning.

MAPGeneral

Mean Arterial Pressure

The average blood pressure in a person's arteries during one complete cardiac cycle — a key indicator of the perfusion pressure reaching vital organs.

Margin of ErrorGeneral

Sampling Margin of Error

The range of uncertainty around a survey or sample estimate, usually expressed as '± X%', reflecting how much the result could differ from the true population value.

Master NumberGeneral

Numerology Master Number

One of three special numerology numbers — 11, 22, or 33 — that is not reduced to a single digit and is believed to carry intensified meaning compared to its reduced root number.

MCLRLoan & Credit

Marginal Cost of Funds Based Lending Rate

An internal benchmark lending rate used by banks to price floating-rate loans taken before October 2019. MCLR is set by each bank based on its cost of funds, and changes slower than the RBI repo rate.

Medicare IDGeneral

Medicare Beneficiary Identifier (MBI)

An 11-character alphanumeric code assigned to each Medicare beneficiary, replacing the older Health Insurance Claim Number that was based on the holder's SSN.

Mesh SizeGeneral

Sieve Mesh Size

The number of openings per linear inch in a sieve or screen — a higher mesh number means smaller openings and finer particle separation, an inverse relationship to micron size.

Metabolic SyndromeGeneral

Metabolic Syndrome

A cluster of five risk factors — elevated waist circumference, high blood pressure, high blood sugar, high triglycerides, and low HDL — that together significantly raise cardiovascular and diabetes risk.

MicronutrientsGeneral

Vitamins and Minerals

The vitamins and minerals your body needs in small amounts to support metabolism, immunity, bone health, and cell function — the counterpart to the calorie-providing macronutrients.

MileageEveryday

Fuel Mileage / Fuel Economy

The distance a vehicle travels per unit of fuel consumed. In India, measured in kilometres per litre (km/l) for petrol and diesel vehicles.

MolarityGeneral

Molarity (Molar Concentration)

A measure of solution concentration expressed as the number of moles of solute dissolved per liter of solution, denoted with the symbol M.

MoleGeneral

Mole (SI unit of amount of substance)

The SI base unit for amount of substance, defined as exactly 6.02214076 × 10^23 elementary entities (atoms, molecules, ions, or particles) of a given substance.

MomentumGeneral

Linear Momentum

The product of an object's mass and velocity (p = mv), representing its 'quantity of motion' and conserved in any closed system.

MoratoriumLoan & Credit

Loan Repayment Moratorium

A legally sanctioned period during which borrowers are temporarily exempted from making loan repayments. Distinct from an EMI holiday (lender-granted), a moratorium is typically government or regulator-mandated during systemic crises.

MortgageLoan & Credit

Home Loan Product (US / Global)

A long-term loan secured against residential property, repaid in fixed monthly instalments over 15–30 years, used primarily in the US and UK to purchase homes.

MRRGeneral

Monthly Recurring Revenue

The predictable revenue a subscription business expects to collect every month from active customers — the core health metric for any SaaS or membership business.

Mutual FundInvestment

Mutual Fund

A pooled investment vehicle managed by a professional fund manager, where multiple investors contribute money to invest in a diversified portfolio of stocks, bonds, or other securities.

N
National InsuranceTax

National Insurance Contributions (NICs)

A UK payroll deduction, separate from Income Tax, that funds state benefits including the State Pension, charged as a percentage of earnings above a threshold.

NAVInvestment

Net Asset Value

The per-unit price of a mutual fund, calculated by dividing the total net assets of the fund by the number of units outstanding.

Net CarbsGeneral

Net Carbohydrates

Total carbohydrate grams minus fiber grams — the figure that matters most for staying in ketosis, since fiber has minimal impact on blood sugar or ketone production.

Net MeteringGeneral

Net Energy Metering (NEM)

A billing arrangement that credits solar panel owners for excess electricity they send back to the grid, offsetting the cost of power drawn when their system isn't producing enough.

Net Run RateGeneral

Net Run Rate (NRR)

A cricket tournament statistic measuring the difference between a team's scoring rate and their conceding rate, used to separate teams tied on points in the standings.

Net WorthGeneral

Personal Net Worth

The total value of everything you own (assets) minus everything you owe (liabilities). Net worth is the most comprehensive single-number measure of your financial health.

New Tax RegimeTax

New Tax Regime (Section 115BAC)

An optional income tax structure introduced in Budget 2020 with lower slab rates but without most exemptions and deductions. From FY 2023-24, it became the default regime for all taxpayers.

Newton's Second LawGeneral

Newton's Second Law of Motion

The physical law stating that the net force acting on an object equals its mass times its acceleration (F = ma), describing how forces change an object's motion.

NFOInvestment

New Fund Offer

The launch period during which a new mutual fund scheme is open for subscription for the first time, typically at a fixed face value of ₹10 per unit. Similar to an IPO but for mutual funds.

NINGeneral

UK National Insurance Number

A unique personal reference number issued by HMRC used to track National Insurance contributions and tax records in the UK. Format: 2 letters, 6 digits, 1 letter.

NNTGeneral

Number Needed to Treat

The number of patients who need to receive a treatment for one additional patient to benefit, compared to a control — a way to express real-world treatment effectiveness.

Normal DistributionGeneral

Gaussian Distribution

A symmetric, bell-shaped probability distribution defined entirely by its mean and standard deviation, where values cluster around the mean and taper off equally in both directions.

NPIGeneral

National Provider Identifier

A 10-digit identification number issued by CMS to US healthcare providers, used on claims, referrals, and billing across the entire healthcare system.

NPSGeneral

Net Promoter Score

A customer loyalty metric derived from a single 0–10 'likelihood to recommend' question, calculated as the percentage of Promoters minus the percentage of Detractors.

NPSInvestment

National Pension Scheme

A government-sponsored voluntary retirement savings scheme in India that invests contributions across equity, corporate bonds, and government securities.

NPVGeneral

Net Present Value

The difference between the present value of all future cash inflows and the present value of all cash outflows from an investment, discounted at a required rate of return. A positive NPV means the investment creates value.

NSCInvestment

National Savings Certificate

A fixed-income Indian government savings scheme available at post offices with a 5-year lock-in, fixed interest compounded annually, and principal eligible for Section 80C deduction.

NumerologyGeneral

Numerology (Pythagorean Number Symbolism)

A belief system that assigns symbolic meaning to numbers derived from a person's name and date of birth, most commonly using the Pythagorean letter-to-number system.

P
P-ValueGeneral

Probability Value

The probability of observing a result at least as extreme as the one measured, assuming the null hypothesis is true — used to judge whether a result is statistically significant.

P/E RatioInvestment

Price-to-Earnings Ratio

A stock valuation metric that compares a company's current share price to its earnings per share. It indicates how much investors are willing to pay for each rupee of earnings — a high P/E suggests high growth expectations.

Pack-YearGeneral

Pack-Year Smoking History

A standardized measure of lifetime cigarette exposure, calculated as packs smoked per day multiplied by years smoked — used to assess lung cancer and COPD risk.

PANTax

Permanent Account Number

A unique 10-character alphanumeric identifier issued by the Income Tax Department to every taxpayer in India. PAN is mandatory for all financial transactions above specified thresholds and for filing income tax returns.

Passive HouseGeneral

Passive House (Passivhaus)

A rigorous, voluntary building energy-efficiency standard that dramatically reduces heating and cooling needs through airtight construction, superinsulation, and heat-recovery ventilation.

Payback PeriodGeneral

Investment Payback Period

The length of time required for an investment to recover its initial cost from the cash flows it generates. A shorter payback period indicates lower risk and faster recovery of capital.

PAYETax

Pay As You Earn

The system HMRC uses to collect Income Tax and National Insurance directly from an employee's salary before it's paid, rather than through a separate tax return.

Payroll TaxTax

US Payroll Tax (FICA)

Taxes withheld from an employee's paycheck and matched by the employer to fund Social Security and Medicare, calculated as a fixed percentage of gross wages up to an annual wage base.

Pearl IndexGeneral

Pearl Index (Contraceptive Failure Rate)

A measure of contraceptive effectiveness expressed as the number of unintended pregnancies per 100 woman-years of method use.

PercentileGeneral

Percentile Rank

A value below which a given percentage of observations in a dataset fall. The 50th percentile is the median, splitting the data exactly in half.

pHGeneral

pH (Potential of Hydrogen)

A logarithmic scale from 0 to 14 that measures how acidic or basic an aqueous solution is, based on the concentration of hydrogen ions dissolved in it.

PIN CodeEveryday

Postal Index Number (India)

India's 6-digit postal code, where the leading digit identifies one of nine geographic postal zones and the remaining digits narrow down to a delivery office.

PMILoan & Credit

Private Mortgage Insurance

Insurance that protects a mortgage lender (not the borrower) against loss if the borrower defaults, typically required on conventional loans when the down payment is below 20%.

Point DifferentialGeneral

Point Differential (Points Scored minus Points Allowed)

The difference between a sports team's total points scored and points allowed across a season or set of games, used as an indicator of overall team strength.

Potential EnergyGeneral

Gravitational Potential Energy

The stored energy an object has because of its position in a gravitational field, equal to its mass times gravitational acceleration times height (PE = mgh).

PowerGeneral

Power (Physics)

The rate at which work is done or energy is transferred over time, measured in watts and calculated as P = W/t.

PPFInvestment

Public Provident Fund

A long-term government-backed savings scheme in India with a 15-year lock-in, offering tax-free interest and full exemption under the EEE (Exempt-Exempt-Exempt) tax status.

PPMGeneral

Parts Per Million

A ratio unit representing one part of a substance per million parts of the total mixture, commonly used to express trace concentrations in water, air, and soil.

Pre-eclampsiaHealth

Pre-eclampsia

A serious pregnancy complication characterised by high blood pressure (≥140/90 mmHg) and signs of organ damage, typically occurring after 20 weeks of gestation. Associated with excessive gestational weight gain.

PrepaymentLoan & Credit

Loan Prepayment / Part-Prepayment

Paying an extra amount over and above your regular EMI to reduce the outstanding loan principal. Prepayment directly reduces the total interest paid and can significantly shorten the loan tenure.

Present ValueGeneral

Present Value (PV)

The current worth of a future sum of money, discounted at a given rate of return — the foundation of all time-value-of-money calculations.

PressureGeneral

Pressure (Force per Unit Area)

The amount of force applied perpendicular to a surface per unit of area, expressed as P = F/A and measured in pascals (Pa) or newtons per square meter (N/m²).

Preterm BirthHealth

Preterm Birth (Premature Birth)

Delivery before 37 completed weeks of gestation. Preterm babies face higher risks of respiratory, neurological, and developmental complications. Associated with insufficient gestational weight gain.

ProbabilityGeneral

Probability (Statistics)

A numeric measure, between 0 and 1, of how likely an event is to occur — with 0 meaning impossible and 1 meaning certain.

Processing FeeLoan & Credit

Loan Processing Fee / Origination Charge

A one-time upfront charge levied by a lender to cover the administrative cost of processing a loan application — credit checks, legal verification, and documentation. It is typically 0.5–2% of the loan amount.

Professional TaxTax

Professional Tax (India)

A state-level tax levied by Indian state governments on salaried individuals and professionals, deducted monthly from salary in slabs, capped at ₹2,500 per year under Indian law.

Profit MarginGeneral

Profit Margin

The percentage of revenue that remains as profit after deducting costs — measured at three levels: gross margin, operating margin, and net profit margin.

Projectile MotionGeneral

Projectile Motion (Physics)

The curved (parabolic) path traced by an object launched into the air and moving under gravity alone, with independent horizontal and vertical velocity components.

Property TaxTax

Annual Tax on Real Estate

An annual tax levied by local governments on the assessed value of real estate, funding public services like schools, roads, and emergency services.

Protein RequirementHealth

Daily Protein Requirement

Protein requirement is the amount of dietary protein, usually expressed in grams per kilogram of body weight, a person needs each day to support health, recovery, and muscle maintenance or growth.

PSLFLoan & Credit

Public Service Loan Forgiveness

A US federal program that discharges remaining student loan balances after 120 qualifying monthly payments while working full-time for a qualifying government or non-profit employer. Forgiveness is permanently tax-free.

Punnett SquareGeneral

Punnett Square

A grid diagram used to predict the probability of specific genotypes and phenotypes among offspring from a genetic cross between two parents.

R
R-SquaredGeneral

Coefficient of Determination

The proportion of variance in a dependent variable that is explained by a regression model, ranging from 0 (no explanatory power) to 1 (perfect fit).

R-ValueGeneral

Thermal Resistance Value

R-value measures a material's resistance to heat flow, with higher numbers indicating better insulating performance for walls, attics, and floors.

RDInvestment

Recurring Deposit

A bank deposit where you invest a fixed amount every month for a set tenure, earning compound interest and a lump sum at maturity.

Reach & FrequencyGeneral

Reach and Frequency

Reach is the number of unique people exposed to an ad campaign; frequency is the average number of times each person saw it — together they describe a campaign's audience coverage and repetition.

RebalancingGeneral

Portfolio Rebalancing

The process of realigning a portfolio back to its target asset allocation by selling assets that have grown above their target weight and buying those that have fallen below. It enforces buy-low-sell-high discipline systematically.

Repo RateGeneral

Repurchase Agreement Rate

The rate at which the Reserve Bank of India lends money to commercial banks. When the RBI raises the repo rate, borrowing becomes costlier, which increases loan interest rates across the economy.

Respiratory QuotientGeneral

Respiratory Quotient (RQ)

The ratio of carbon dioxide produced to oxygen consumed during metabolism, used to determine which macronutrient the body is primarily burning for energy.

Rights IssueInvestment

Rights Issue of Shares

A method by which a listed company raises additional capital by offering new shares to existing shareholders at a discounted price, in proportion to their current holding. Shareholders can subscribe, sell, or renounce their rights.

Risk CapacityGeneral

Financial Risk Capacity

Your actual financial ability to absorb an investment loss without it affecting your life goals, based on factors like income stability, savings, dependents, and time horizon — distinct from your emotional risk tolerance.

Risk ToleranceGeneral

Investment Risk Tolerance

Your emotional and psychological comfort with seeing your investment value fluctuate, particularly during a market downturn. It measures willingness to accept risk, distinct from your actual financial capacity to absorb a loss.

RMDTax

Required Minimum Distribution

The minimum amount the IRS requires you to withdraw annually from tax-deferred retirement accounts (like a 401(k) or Traditional IRA) starting at a set age, to ensure deferred taxes are eventually collected.

ROASGeneral

Return on Ad Spend

A marketing metric that measures the revenue generated for every rupee spent on advertising — the digital marketing equivalent of ROI, specific to ad spend.

ROIInvestment

Return on Investment

A performance metric that measures the gain or loss from an investment relative to its cost, expressed as a percentage.

Roth IRAInvestment

Roth Individual Retirement Account

A US retirement account funded with after-tax dollars that grows and can be withdrawn tax-free in retirement, in contrast to a Traditional IRA which is funded pre-tax and taxed on withdrawal.

Routing NumberGeneral

ABA Routing Transit Number

A 9-digit code that identifies a US bank or credit union for electronic transfers, wire transfers, and check processing, validated by a weighted checksum formula.

RPMGeneral

Revenue per Mille

The amount a content creator actually earns per 1,000 views, after the platform's revenue share and unmonetised views are accounted for — distinct from CPM, which is what advertisers pay.

RSUInvestment

Restricted Stock Unit

A grant of company shares promised to an employee on a vesting schedule, taxed as ordinary income at the value of the shares on each vesting date — a common form of equity compensation at public and late-stage private companies.

RTO CodeEveryday

Regional Transport Office Code (India)

The 2-letter, 2-digit code embedded in an Indian vehicle registration or driving licence number that identifies the Regional Transport Office that issued it.

Rupee-Cost AveragingInvestment

Rupee-Cost Averaging

The effect of investing a fixed amount at regular intervals, which automatically buys more units when the price (NAV) is low and fewer units when the price is high, averaging out the purchase cost over time.

S
Sales FunnelGeneral

Conversion Pipeline from Awareness to Purchase

The staged journey a prospect takes from first awareness of a product to final purchase, with conversion rates tracked at each stage to identify where prospects drop off.

Sales TaxTax

US Retail Sales Tax

A US state or local tax added to the sale price of goods and services at the point of purchase, collected by the retailer and remitted to the government.

SCSSInvestment

Senior Citizens Savings Scheme

A government-backed Indian savings scheme exclusively for senior citizens, offering quarterly interest payouts, a 5-year tenure, and a relatively high fixed interest rate.

Section 24(b)Tax

Home Loan Interest Deduction under Section 24(b)

An income tax deduction on the interest paid on a home loan, up to ₹2 lakh per year for self-occupied property. For let-out property, the full interest is deductible with no upper limit.

Section 80CTax

Section 80C — Income Tax Deduction

A provision in the Indian Income Tax Act that allows individuals and HUFs to claim a deduction of up to ₹1.5 lakh per financial year from taxable income by investing in specified instruments.

Section 80DTax

Section 80D — Health Insurance Tax Deduction

An income tax deduction for health insurance premiums paid for self, spouse, children, and parents. Maximum deduction ranges from ₹25,000 to ₹1 lakh depending on age of the insured.

Self-Employment TaxTax

US Self-Employment Tax (Social Security + Medicare)

A US tax paid by freelancers and self-employed individuals covering both the employer and employee portions of Social Security and Medicare, totalling 15.3% on net self-employment income.

SGBInvestment

Sovereign Gold Bond

A government-backed bond denominated in grams of gold, issued by the RBI on behalf of the Government of India, paying a fixed annual interest on top of gold price appreciation.

Shannon Diversity IndexGeneral

Shannon Diversity Index (Shannon-Wiener Index)

A measure of species diversity in a community that accounts for both the number of species present and how evenly individuals are distributed among them.

Share of VoiceGeneral

Brand Share of Total Market Advertising Presence

The percentage of total advertising or brand mentions in a market that belong to a specific brand, used to measure competitive visibility across paid, organic, and social channels.

SievertGeneral

Sievert (Sv)

The SI unit of equivalent radiation dose, weighted by how biologically damaging the radiation type is, used internationally for medical imaging and occupational safety.

Significant FiguresGeneral

Significant Figures (Sig Figs)

The digits in a measured or calculated number that carry meaningful precision, used to communicate how reliable a value is.

Simple InterestInvestment

Simple Interest

Interest calculated only on the original principal, not on accumulated interest — used in short-term loans and some fixed deposits.

SINGeneral

Canada Social Insurance Number

A unique 9-digit number issued by Service Canada, required for employment, tax filing, and government benefits in Canada. Validated using the Luhn checksum algorithm.

SIPInvestment

Systematic Investment Plan

A method of investing a fixed amount regularly in a mutual fund, allowing you to accumulate wealth gradually through the power of compounding.

Sleep DebtGeneral

Sleep Debt

The cumulative difference between how much sleep you need and how much you actually got, added up over a period of days or weeks rather than judged night by night.

Social Security BenefitsInvestment

US Social Security Retirement Benefits

Monthly retirement income paid by the US Social Security Administration, based on your lifetime earnings and the age at which you choose to start claiming, between 62 and 70.

Specific GravityGeneral

Specific Gravity (Relative Density)

A dimensionless ratio of a substance's density to the density of a reference substance, usually water at 1000 kg/m³, used to compare how heavy materials are relative to one another.

SpeedGeneral

Speed (Physics)

How fast an object is moving, measured as total distance traveled divided by time elapsed — a scalar quantity with magnitude only, unlike velocity which also has direction.

SSNGeneral

US Social Security Number

A 9-digit identifier issued by the US Social Security Administration to track earnings and benefit eligibility, now used broadly as a de facto national ID for tax, credit, and employment purposes.

SSYInvestment

Sukanya Samriddhi Yojana

A government-backed savings scheme for the girl child in India, offering one of the highest risk-free interest rates with full EEE tax status.

Stamp DutyTax

Stamp Duty Land Tax (SDLT)

A tax paid to HMRC when buying property or land in England or Northern Ireland above a set price threshold, charged in bands rather than as a flat rate.

Standard DeviationGeneral

Statistical Measure of Data Variability

A measure of how spread out values in a dataset are around the mean — a low standard deviation means data points cluster tightly; a high one means they are widely dispersed.

Standard DrinkGeneral

Standard Alcoholic Drink Unit

A standardized measure of pure alcohol content — 14 grams in the US — used to compare alcohol content across beer, wine, and spirits regardless of serving size.

Statistical SignificanceGeneral

Statistical Significance (p-value / Confidence Level)

A measure of how likely it is that an observed difference between two groups (such as A/B test variants) is real rather than due to random chance — typically expressed as a p-value or confidence level.

STCGTax

Short Term Capital Gains

Profit earned on selling a capital asset held for less than the specified holding period. Taxed at 20% for equity and at your income tax slab rate for debt and other assets.

Step-Up SIPInvestment

Step-Up Systematic Investment Plan (also called Top-Up SIP)

A SIP where the monthly investment amount increases periodically, usually once a year, by a fixed percentage or a fixed rupee amount instead of staying constant.

StoichiometryGeneral

Stoichiometry

The calculation of the quantitative relationships between reactants and products in a balanced chemical equation, used to predict yields and required amounts.

STPInvestment

Systematic Transfer Plan

A facility that automatically transfers a fixed amount from one mutual fund (typically a liquid or debt fund) into another fund (typically equity) at regular intervals, spreading a lumpsum investment over time.

Strike RateGeneral

Batting Strike Rate

A cricket statistic measuring how quickly a batsman scores runs, calculated as runs scored per 100 balls faced.

SurchargeTax

Income Tax Surcharge

An additional percentage levied on income tax (not on income) for taxpayers with high income. In India, surcharge applies at different rates depending on the level of income above ₹50 lakh, on top of the regular income tax and cess.

SWIFT / BICGeneral

Society for Worldwide Interbank Financial Telecommunication / Bank Identifier Code

An international standard code that identifies banks and financial institutions worldwide — required for cross-border wire transfers and foreign currency remittances.

SWPInvestment

Systematic Withdrawal Plan

A facility that allows investors to withdraw a fixed amount from a mutual fund at regular intervals (monthly, quarterly). The inverse of SIP — used to generate a regular income from an accumulated corpus.

T
T-TestGeneral

Student's T-Test

A statistical test that compares the means of one or two groups to determine whether an observed difference is likely real or just due to random sampling variation.

Target Heart RateGeneral

Exercise Intensity Heart Rate Zone

The range of heartbeats per minute during exercise that indicates you are working at an appropriate intensity for cardiovascular fitness or fat burning, expressed as a percentage of maximum heart rate.

TarotGeneral

Tarot (Major & Minor Arcana)

A 78-card deck used for divination and reflection, split into 22 symbolic Major Arcana cards and 56 Minor Arcana cards across four suits, each with upright and reversed meanings.

TDEEGeneral

Total Daily Energy Expenditure

The total number of calories you burn each day, combining your Basal Metabolic Rate with calories burned through physical activity — the number to match for weight maintenance or adjust for loss/gain.

TDSTax

Tax Deducted at Source

A system where the payer deducts tax at the time of making a payment and deposits it directly with the government on behalf of the payee.

Term Life InsuranceGeneral

Level Premium Term Life Insurance Policy

A life insurance policy that provides a death benefit for a fixed period (10–30 years) at a level monthly premium. If the insured dies during the term, the beneficiaries receive the face amount tax-free. If the term expires, coverage ends with no cash value.

Terminal VelocityGeneral

Terminal Velocity (Maximum Falling Speed)

The constant maximum speed a falling object reaches through a fluid such as air, occurring when the downward force of gravity is exactly balanced by upward drag force.

TFNTax

Australia Tax File Number

A unique 9-digit number issued by the Australian Taxation Office (ATO) to individuals and entities for tax administration, required for employment, banking, and tax filing.

Thermal ConductivityGeneral

Thermal Conductivity (Fourier's Law)

A material property describing how efficiently heat conducts through a substance, measured as the heat flow rate per unit area for a given temperature gradient.

Title InsuranceLoan & Credit

Title Insurance Policy for Real Estate

A one-time premium paid at home purchase closing that protects against defects in the property's ownership history — undisclosed liens, forged documents, errors in public records, or prior claims. Lenders require lender's title insurance; owner's title insurance is optional but recommended.

TorqueGeneral

Torque (Rotational Force)

The rotational equivalent of force — a measure of the twisting effect that causes an object to rotate, equal to the radius times force times the sine of the angle between them (τ = rF·sin θ).

V
VATTax

Value Added Tax

A consumption tax charged at each stage of the supply chain on the value added to goods and services, ultimately borne by the end consumer.

VCRGeneral

Video Completion Rate

The percentage of video ad views that play through to completion — a key indicator of creative quality and audience attention for video advertising campaigns.

VelocityGeneral

Velocity (Physics)

The rate of change of an object's displacement with respect to time, a vector quantity with both magnitude and direction, distinct from speed which is scalar.

Vickers HardnessGeneral

Vickers Hardness (HV)

A material hardness scale using a diamond pyramid indenter, commonly used as the reference scale for converting between other hardness scales like Rockwell and Brinell.

VINGeneral

Vehicle Identification Number

A 17-character code that uniquely identifies a motor vehicle, encoding the manufacturer, attributes, and production sequence with a built-in check-digit.

Viral CoefficientGeneral

Viral Coefficient (K-Factor)

A measure of how many new users each existing user brings in through referrals — a value above 1 means the user base grows virally without additional paid acquisition.

ViscosityGeneral

Dynamic and Kinematic Viscosity

A measure of a fluid's resistance to flow, describing the internal friction between fluid layers moving at different speeds.

VLDLGeneral

Very Low-Density Lipoprotein

The lipoprotein that primarily carries triglycerides through the bloodstream, typically estimated as triglycerides divided by 5 rather than measured directly.

VO2 MaxGeneral

Maximal Oxygen Uptake

The maximum rate at which the body can consume oxygen during intense exercise, measured in ml/kg/min. Widely considered one of the best single indicators of cardiovascular fitness.